We helped SunnyD transform its brand from a nostalgic 90s icon to one a new generation can connect to. We created a tone, voice, look and feel that connects with our target audience. This is how we created the “SUNNYDGANG.” A group of super fans that promote SunnyD for us making SunnyD the #1 brand for fan engagement in the orange juice CPG category.

Role
Website design and management
Social concepting and management