In partnership with Northland Juices, we launched the Drink to Pink initiative—a cause-driven campaign where 25¢ from every bottle sold supported the Breast Cancer Research Foundation. 

Over a decade, the campaign utilized in-store signage, custom packaging, and multiple channel touchpoints to enhance awareness and engagement. 

Our efforts helped Northland raise over $850,000, proving that small contributions can make a lasting impact over time.

Role
Art direction
Copywriting